Why linen? The simple answer is that it is a beautiful, natural, sustainable fabric which is thermo-regulating and feels soft on the skin. This is why our designer Lotty B has always used it to make the smartest of casual styles.
Linen is made from the fibres of the flax plant and quality is very important in linen production. Unlike cotton, flax grows in unpromising soil as it is very resilient and needs significantly less water for a successful harvest. The longest fibres are used to spin into yarn, before weaving or knitting them into linen textiles. The flax seeds and oils are increasingly used in the health food sector seeing little wastage from each crop. Best of all, being a natural fibre, linen is biodegradable.
Linen has a variety of uses including home-furnishings, clothing, book binding and, in the past, making sails, shrouds and even armour. Use for linen has changed in time and especially in the last 50 years. In the 1970s only about 5% of world linen production was used for fashion fabrics, 70% of linen production in the 1990s was used for fashion.
Our classic linen shirts and linen dresses are also resistant to clothes moths and get softer the more they are washed. Better still, our linens are all pre-washed to give you a good start.
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Point Lookout Shoot
Photographer: Bryan Adams
Model: Jen Cleese
Designer: Lotty B
We are back in Chelsea as part of the Sustainable Pop Up and very pleased to have been asked to join the organisers, once again.
We are showcasing a capsule collection of mens swimwear and linen shirts, plus some dresses in both silk and linen.
This Sunday, 4th July, our good friends in America will be celebrating their 244th Independence Day and we thought that an offer on some "Stars" and "Stripes" would be a brilliant way to help the weekend go with a swing, so here's 20% off all some of our star-spangled items.....