January 18, 2021
In the 1980s, the shirt brand Van Heusen launched an advertising campaign to sell men's dress shirts with the tag line: "For a man to wear and a woman to borrow". The commercial featured a series of women wearing men's shirts saying lines such as: "if you think I look good....you should see Jeffrey, after all it's his shirt".
A great many of our customers buy our shirts for the luxury, lightweight linen; the vibrant plain colours; Lotty's fabulous trademark prints and the option to wear loose and casually or to dress up a bit more for evenings. But increasingly we hear that girls like the shirts as they are not close fitting and therefore are perfect for lounging about at home or in the garden or at the beach.
Some brands refer to a "boyfriend" style, but we did not set out to develop anything other than a super shirt! It seems you agree that they are great - whether you are wearing over swim trunks or a bikini.
We think that all our models look great in whatever way that they are rocking our classic linen shirt. How do you wear yours?
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May 11, 2021
This is a topic often talked about in our UK HQ. Regardless of age, it seems that we have all practiced one or both in the last two years, with some of our number making a class or two a week a staple in their diary.
May 04, 2021
We have been collaborating with the Tresco estate for some years now as our island style is perfect for their aesthetic. Lotty has recently designed a print with Tresco which will be available later this year.
April 27, 2021
We are very excited to be back in London and doubly exciting that we are going to be stocked in Wolf and Badger, a company whose main purpose is to introduce the world to ethical, independent brands. Situated in the fabulous Coal Drops Yard in Kings Cross.
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