In the 1980s, the shirt brand Van Heusen launched an advertising campaign to sell men's dress shirts with the tag line: "For a man to wear and a woman to borrow". The commercial featured a series of women wearing men's shirts saying lines such as: "if you think I look good....you should see Jeffrey, after all it's his shirt".
A great many of our customers buy our shirts for the luxury, lightweight linen; the vibrant plain colours; Lotty's fabulous trademark prints and the option to wear loose and casually or to dress up a bit more for evenings. But increasingly we hear that girls like the shirts as they are not close fitting and therefore are perfect for lounging about at home or in the garden or at the beach.
Some brands refer to a "boyfriend" style, but we did not set out to develop anything other than a super shirt! It seems you agree that they are great - whether you are wearing over swim trunks or a bikini.
We think that all our models look great in whatever way that they are rocking our classic linen shirt. How do you wear yours?
